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Luminous Beauty
- Services
- Brand Identity & Storytelling, Photography & Videography, Image & Video AI, Content Marketing & Social Media, Community Management, Social Commerce, Influencer & Affiliate Marketing, Advertising (SEA) Reputation Management & Recommendations
In a rapidly changing cosmetics landscape, an American brand born on the West Coast aspired to establish itself in the European market. Driven by a radiant and inclusive vision of beauty, it sought to assert a unique positioning: that of innovation guided by science but driven by emotion. Facing a French audience sensitive to subtlety and cultural narrative, the challenge was to orchestrate an encounter between technology and desire, efficiency and elegance.
To support this expansion, we devised a comprehensive strategy where data interacts with creativity. Using artificial intelligence, we deciphered emerging trends, refined our audience understanding, and crafted a deeply local visual and editorial language. Around this foundation, we built a vibrant ecosystem: influencer campaigns with the right tone, immersive and poetic content, and a consistent digital presence on every platform.
Interactive experiences, live formats, and masterful SEO storytelling helped increase visibility while strengthening emotional connection. Community and reputation management consolidated trust, transforming initial interest into lasting engagement.
Thus, Luminous Beauty became much more than a brand launch: a cultural translation, a dialogue between two continents, beauty enhanced by technology and enhanced by human touch.
