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Particular Hotel
- Services
- Brand Identity & Storytelling, Photography & Videography, AI Image & Video, Content Marketing & Social Media, Community Management, Social Commerce, Influencer & Affiliate Marketing, AI Concierge Assistant / Concierge Avatar / Conversational AI, SEO & Netlinking, Website Optimization, Advertising (SEA), Reputation Management & Recommendations, Loyalty Program Creation and Management
In the 8th arrondissement of Paris, a 19th-century mansion transformed into a five-star hotel embodies French elegance. In an ultra-competitive market, the establishment needed to stand out, attract a connected international clientele, and increase direct bookings while preserving its unique identity.
The hotel suffered from limited online visibility: its SEO was poorly optimized, its website was difficult to find, and its digital communications lacked consistency. Its reliance on OTAs was reducing its margins and weakening its direct relationship with its customers. Furthermore, its heritage and high-end experience were not sufficiently promoted, and the lack of immersive content, influencer marketing, and community management hindered its appeal to a demanding clientele.
To strengthen its visibility and positioning, we proposed redefining the brand identity and developing immersive storytelling, accompanied by an engaging content and social media strategy, as well as optimizing SEO, netlinking, and the website to improve discoverability and organic visibility. We also recommended activating influencer and affiliate marketing, developing social commerce, optimizing the booking process, and implementing a discreet loyalty program, while integrating an AI concierge assistant to personalize the customer experience. Implementing these actions could improve digital visibility, clarify positioning, increase direct bookings, and reduce reliance on third-party platforms, while attracting a connected and demanding international clientele.
