Heritage Sandals

In a world where fashion evolves with the seasons, an American sandal brand with a rich seventy-five-year history wanted to reaffirm the modernity of its heritage. Born on sunny shores and worn by generations of women, its sandals combine comfort, durability, and timelessness. Affordable and functional, they adapt to all moments of life—from the beach to the city, from vacation to the bustle of the city—without ever sacrificing the style and simplicity for which they are renowned.

To celebrate this new milestone, we created an international campaign—across the United Kingdom, France, and Germany—that celebrates the freedom and durability of a design made to last. Through photography, videography, and visual creations created with the help of artificial intelligence, we blended the archive with the present: images from yesterday, reanimated by technology, sit alongside contemporary scenes with retro charm, where every woman, regardless of her age, embodies a relaxed elegance that transcends time.

Around this visual narrative, a content and influencer strategy helped unite a European community around a common spirit: that of simple, active, and confident beauty. The brand thus reconnected with its DNA as an everyday accessory—an essential for both summer and urban wardrobes—affirming that well-thought-out design doesn't need to compromise between functionality, comfort, and style.