Activ Yogurt

In a rapidly evolving agri-food market, marked by increasing competition and consumers who are ever more attentive to their health, an international dairy brand needed to strengthen its appeal and clarify its positioning with a wellness-conscious audience.

The brand suffered from an insufficiently defined identity: its packaging did not fully reflect its values of naturalness and vitality, its storytelling lacked coherence, and its communication campaigns struggled to create a strong connection with consumers. The absence of immersive content optimized with AI, influencer and affiliate partnerships, as well as recommendation and reputation management strategies, reduced its impact, while its website, search engine optimization (SEO), netlinking, and Generative Engine Optimization (GEO) remained imperfect for supporting the customer journey.

To address these challenges, we proposed a comprehensive approach combining tradition and innovation: creating packaging aligned with the brand’s values and universe, rethinking the brand identity and developing inspiring storytelling, producing photo and video content enhanced with AI creations, modernizing the website, and implementing a coherent Content Marketing and Social Media Marketing (SMM) strategy. This was complemented by targeted influencer and affiliate campaigns, reputation and recommendation management, SEO, netlinking and GEO, online advertising (SEA), as well as the implementation of a conversational AI to enhance closeness and personalize the consumer experience.

These actions aim to assert the brand, increase its appeal, generate stronger engagement, and strengthen trust with a demanding local and international audience.